Smoking Cessation

Smoking kills an estimated 100,000 people each year

Key points:

  • Tobacco contains many harmful carcinogens and toxicants, as well as the highly addictive chemical, nicotine
  • There is considerable confusion surrounding nicotine, with 90% of non-smokers and 78% of smokers believing it is harmful to health
  • We have seen a proliferation of non-tobacco nicotine containing products (NCPs) offering much safer sources of nicotine

Calls to action:

  • Introduction of a smoking exclusion zone around schools, bars and restaurants
  • Mandatory sale of non-tobacco NCPs in all outlets selling combustible tobacco products
  • Greater utilisation of e-cigarettes by smoking cessation services
  • Licensing of all purveyors of combustible tobacco products
  • Stop calling the product an e-cigarette

Read the full report

Tobacco related deaths this year


Our research revealed 90% of the public still regard nicotine itself as harmful

We are now calling for measures to promote safer forms of nicotine products to smokers and make it harder to use tobacco.

Read our full press release >